About

Giacomo Giarraffa, art director and bioartistically Neapolitan.

Web designer and Digital Art Director, born 1977. Since 1994 I have helped companies, public bodies and professionals communicate better, across graphic design, web and marketing.

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Black and white portrait of Giacomo Giarraffa, art director in Naples

The story

With my Mickey Mouse money I bought Graphis.

As a kid I dreamed of becoming a graphic designer. In 1994 I started at the bottom, between print shops and agencies; from 2000 to 2004 I taught graphic design in courses for several training bodies. My first Mac was a 9-inch Classic: since then I have never stopped biting the apple.

For 15 years I was Art Director and web designer at GP Italia S.p.A., then at Namenu, Litolux Print, Vastola Label and Tavolario Packaging. Today I am brand manager in the marketing team of Indaco S.p.A. and, in parallel, I work on projects for SMEs, professionals and public bodies such as Regione Campania and Comune di Napoli.

I saw the web being born when there were only the graphic designer and the webmaster. Today there are dozens of specialisations: my job, as Digital Art Director, is to hold them together so the result is consistent and works. Ironic by passion, creative by nature, with DNA genetically modified for marketing.

Career

Experience

Sep 2026 – present Indaco S.p.A.Marketing: brand manager
Feb – Jul 2026 Tavolario PackagingArt Director
2024 – 2025 Vastola LabelArt Director and web design
2023 – 2024 Litolux PrintArt Director and web design
2022 – 2023 NamenuArt Director and web design
2009 – 2011 TrillygraphCo-founder and Art Director
2006 – 2021 GP Italia S.p.A.Art Director and web design, 15 years
2000 – 2004 Graphic design teachingCourses for Informatica Line, Comark, Prisma Consulting, DCS Software, Joel Web
since 1994 FreelanceAdvertising graphics for clients and agencies

Education

2019Master in Social Media & Web Marketing
2013Web Designer
2004Advertising Technician Master
2002Web Master
2001Multimedia Operator and Web Designer

How I work

Three promises that I keep

A single point of contact

You always talk to me, from the quote to maintenance. No handovers, no "I'll have someone call you back".

Honest about what I don't do

I do not write complex code, I do not illustrate by hand, I do not do 3D. For these I coordinate trusted specialists, chosen project by project.

Clear timing and costs

A detailed quote before starting, timing set in writing and updates at every step.

The environment comes first.

I reduce the emissions of my activities and, for every completed project, I donate a native tree planted in the Amazon in the client's name by the indigenous communities working with Save the Amazon. You receive a certificate, coordinates and a photo every six months for three years.

Tree planted in the Amazon in Ikita’s name, with the Saving the Amazon tag — 1Tree planted for Ikita

Saving the Amazon, the project planting native trees in the Amazon — 2The certificate you receive at the end of the project

Ikita’s same tree after 10 months, grown in the forest — 3The same tree after 10 months